4 Reasons Vegan is the Hottest, Most Important Food Trend Today

MFA LogoAs reported today in QSR, I am thrilled to announce that I have joined forces with the leading farmed animal advocacy group, Mercy For Animals, in order to promote vegan eating and help make these delicious, healthy, and humane foods even more accessible to the masses. I will be launching the nonprofit’s innovative new “Food Trends” consulting program. As Food Trends Specialist, I will leverage my 20 years as a nutrition expert to help restaurant chains develop brand-specific vegan menu options targeting millennials.

VS TrendsHere are 4 reasons why vegan is the hottest, most important trend in food today:

  1. Millennials – the generation born between 1981 and 1997 – are projected to surpass the outsized Baby Boom generation as the nation’s largest living generation this year. Millennials are considered the “tastemakers in food,” and they happen to be socially conscious and concerned with choosing healthier, natural, eco-friendly, more compassionate food options. In fact, 12% of Millennials are “faithful vegetarians.” 
  2. Not only are vegans reaching for vegan food options, but there is a rise in Flexitarians. At least 36% of Americans are consuming meat and dairy alternatives, both for health and ethical reasons.
  3. Retail sales of vegan products rose 6.3% in the past year. Plant-based meats, cheeses, and other products are getting more and more delicious, accessible, and healthier, showing that the food industry is rising to consumer demand…and that the public is eating it up. Literally.
  4. The number one most effective action we can all take to reduce healthcare costs, slow the imminent depletion and destruction of the planet, and stop the horrific treatment of animals raised for food is simply to eat more plants and less – or no – animal products.

 

The Vegiterranean Diet

The Vegiterranean Diet puts nutrition and health into global and historical context. In an informative and engaging way, the book is a mashup of all that is fabulous with the Mediterranean diet, debunking myths, and defining why and how the most perfect diet has developed over time. Front-loaded with history and science, then introducing ecological and psychosocial perspectives, the book leads up to ten basic principles, a Vegiterranean Food Pyramid and Plate, a comprehensive 21-day meal plan, and 66 delicious, nutritious Med-style recipes.

I am thrilled to announce that my new book, The Vegiterranean Diet, has its official cover and is available for pre-sale here on Amazon.com and here on BarnesandNoble.com…it officially publishes on December 23rd, but you can order a copy now!

The Vegiterranean Diet: The New and Improved Mediterranean Eating Plan–with Deliciously Satisfying Vegan Recipes for Optimal Health

The Vegiterranean Diet puts nutrition and health into global and historical context. In an informative and engaging way, the book is a mashup of all that is fabulous with the Mediterranean diet, debunking myths, and defining why and how the most perfect diet has developed over time. Front-loaded with history and science, then introducing ecological and psychosocial perspectives, the book leads up to ten basic principles, a Vegiterranean Food Pyramid and Plate, a comprehensive 21-day meal plan, and 66 delicious, nutritious Med-style recipes. Further, this book includes interviews with world-renowned experts and leaders Dr. Melanie Joy, Dr. Richard Oppenlander, and Gene Baur, along with recipe contributions from culinary geniuses, Chad Sarno and Robin Robertson.

And for a hint of flavor, here is a passage from my Introduzione (Preface) of the book:

The Mediterranean region revealed to us the secret of long-term health and disease prevention, and I will show you how and why these successful behaviors can easily be implemented into your life. This book is me—my heart, soul, mind, and passion—on a plate along with salad, hummus, and a glass of wine … may it inspire you to eat and enjoy whole, plant foods … TO YOUR HEALTH! 

 

Interview with Eco-Vegan Gal

My interview with the radiant Whitney Lauritsen, known as Eco-Vegan Gal, about the scoop on some deets about my new wellness talk show on Veria Living, What Would Julieanna Do? For more info, click here and here and to check out more about Veria, click here.

TEDxConejo 2012 – Plant Based Nutrition

In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. For more information, visit www.ted.com/tedx

TEDxConejo
TEDxConejo, the Conejo Valley’s forum for ideas worth sharing, is produced in association with the Conejo Valley Unified School District. TEDxConejo is developing into an exciting community of thinkers, and doers, interested and interesting people of all ages and backgrounds. Each year hundreds gather for a day of stimulating short talks and engaging discussion. The program is as diverse as the interests of the audience.The theme of TEDxConejo 2012 was Together. For more information: tedxconejo.com

Gourmet To-Go Launch

I am thrilled to announce a brand new and very exciting service…one that makes eating healthy as simple as can be. If you want to have delicious, whole food, plant-based meals delivered to your door, you’re going to love Plant-Based Dietitian’s Gourmet To-Go. Enjoy three meals a day, made from fresh, organic, gluten-free, high-quality ingredients without the need to shop, cook, or clean. All of your meals will land on your doorstep, in environmentally-friendly packaging, and ready-to-eat. Simply order and enjoy (or heat up in seconds sometimes, and then enjoy)!

To promote the launch of Plant-Based Dietitian’s Gourmet To-Go, I am offering a 20% off discount for life if you sign up by April 10th before 8:00pm PT. Simply use the code: GOURMET4 when signing up.

Join me on my brand new website www.PlantBasedDietitian.com to learn more and save 20% on all future orders.

TEDxCONEJO

Tomorrow, Saturday, March 31st, I am speaking at my first TED Talk…it is at TEDxCONEJO and I am absolutely thrilled about it. I am speaking amongst some amazingly passionate people and the day should be memorable and full of inspiration. Here is the program of speakers.

Although the event has been sold out with a hug waiting list since almost two weeks ago, I am thrilled to announce that the event will be livestreamed! Thus, if you click this link, you can watch the entire day from the comfort of you home and all over the world! OR…you can watch right here via this feed below….

I am scheduled to give my talk, Breaking Bread, at 4:35 pm PT, but the timing is imperfect, so check in earlier and stay longer if you want to hear me. I am very excited because this is the first time I am speaking about the global and personal impact of a plant-based diet and how every single bite matters for you and the rest of the world…I am extremely passionate about this topic as it drives every moment of my life. The theme is togetherness so my talk will tie in our diet to our interconnectivity with others. I hope you will stay tuned. I will also be posting the You Tube video of my talk as soon as it is available.

Thank you for your support…


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