- Millennials – the generation born between 1981 and 1997 – are projected to surpass the outsized Baby Boom generation as the nation’s largest living generation this year. Millennials are considered the “tastemakers in food,” and they happen to be socially conscious and concerned with choosing healthier, natural, eco-friendly, more compassionate food options. In fact, 12% of Millennials are “faithful vegetarians.”
- Not only are vegans reaching for vegan food options, but there is a rise in Flexitarians. At least 36% of Americans are consuming meat and dairy alternatives, both for health and ethical reasons.
- Retail sales of vegan products rose 6.3% in the past year. Plant-based meats, cheeses, and other products are getting more and more delicious, accessible, and healthier, showing that the food industry is rising to consumer demand…and that the public is eating it up. Literally.
- The number one most effective action we can all take to reduce healthcare costs, slow the imminent depletion and destruction of the planet, and stop the horrific treatment of animals raised for food is simply to eat more plants and less – or no – animal products.